New Albany, Ohio, February 1, 2018: abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), is passionate about enabling a sense of adventure and inspiring kids to learn through play and exploration. In connection with its spring campaign 'everybody can go on a sea-venture' the brand is excited to launch a partnership with three of the most visited aquariums across the US: Aquarium of the Pacific in Long Beach, California, Georgia Aquarium in Atlanta, Georgia, and Shedd Aquarium in Chicago, Illinois.
The campaign, which aims to bring to life the idea of sea-venture both on land and at sea, will include unique experiences on site at each aquarium centered around exploration and education. Additionally, the brand will host local store events in each market, where customers will have the opportunity to meet an aquatic animal and enjoy special offers at the abercrombie kids locations.
At abercrombie kids, the team keeps the sense of adventure and play at the heart of everything it does, including through the clothes it designs, which are “made for play”, with details such as reinforced knees and added stretch. This same sentiment is applied to every area of the brand, as it looks to provide engaging content and experiences that inspire that same sense of adventure.
For more details on the specific events in each market, visit the links below:
Aquarium of the Pacific, Long Beach, California
- The abercrombie kids store event is being held at Glendale Galleria Mall on Sunday, February 4th, 11am-2pm. Learn more!
- Check out more information HERE on the Member Activity Night at the Aquarium of the Pacific, happening February 1st and 2nd
Georgia Aquarium, Atlanta, Georgia
- The abercrombie kids store event is being held at the Mall of Georgia on Sunday, March 18th, 12pm-3pm. Learn More!
- Check out more information HERE on Georgia Aquarium’s Sleep Under the Sea program. abercrombie kids will be offering an exclusive experience available for A&F Club Members
Shedd Aquarium, Chicago, Illinois
- The abercrombie kids store event is being held at Woodfield Mall on Sunday, February 18th, 11am-2pm Learn More!
- Check out more information HERE on Shedd Aquarium’s extraordinary experiences!
“We are excited for abercrombie kids to be partnering with these three acclaimed aquariums. We all want to inspire adventure and curiosity in children, and we look forward to seeing that come to life by sharing these unique experiences and events with our customers," said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids.
In addition to the events and to support the aquariums, customers are encouraged to round-up their purchase to the nearest dollar in all US abercrombie kids stores, from now through April 2018. 100% of the funds will support the aquariums, their aquatic animals, and their conservation efforts.
About abercrombie kids:
abercrombie kids creates smart and creative apparel of enduring quality that celebrates the wide-eyed wonder of children ages 5 to 14. Its products are “made for play” -- tough enough to stand up to everyday adventures, while never compromising comfort, softness, or safety. abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), is sold through approximately 70 stores and www.abercrombie.com globally.
About Aquarium of the Pacific:
The nonprofit Aquarium of the Pacific is a community gathering place where diverse cultures and the arts are celebrated and where important challenges facing our planet are explored by scientists, policymakers, and stakeholders in search of sustainable solutions. Home to more than 11,000 animals, Aquarium exhibits include the FROGS: Dazzling and Disappearing, the interactive Shark Lagoon, and June Keyes Penguin Habitat. Beyond its animal exhibits, the Aquarium offers educational programs for people of all ages and citizen science conservation programs that help animals from endangered sea turtles to species inhabiting local wetlands. The Aquarium won a 2015 Travelers' Choice Award for Aquariums, as awarded by TripAdvisor® travelers, and the 2017 TripAdvisor® Certificate of Excellence. The Aquarium offers memberships with unlimited FREE admission for 12 months, VIP Entrance, and other special benefits. For more information, please visit aquariumofpacific.org or call 562-590-3100.
About Georgia Aquarium:
Georgia Aquarium is a leading 501(c)(3) non-profit organization located in Atlanta, Ga. that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. Georgia Aquarium is committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its hundreds of exhibits and tens of thousands of animals across its seven major galleries. For more information, visit georgiaaquarium.org
About Shedd Aquarium:
John G. Shedd Aquarium in Chicago sparks compassion, curiosity and conservation for the aquatic animal world. Home to 32,000 aquatic animals representing 1,500 species of fishes, reptiles, amphibians, invertebrates, birds and mammals from waters around the globe, Shedd is a recognized leader in animal care, conservation education and research. An accredited member of the Association of Zoos & Aquariums (AZA) and the first U.S. aquarium to be awarded the Humane Certified™ certification mark for the care and welfare of its animals by American Humane, the organization is an affiliate of the Smithsonian Institution and is supported by the people of Chicago, the State of Illinois and the Chicago Park District. www.sheddaquarium.org