ATLANTA (June 14, 2014) Georgia Aquarium offers new total ticket pricing structure that encourages advance ticket purchases to provide the optimum Aquarium experience for guests. This new structure rewards guests who plan their visits in advance with substantial savings.

Traditionally, Georgia Aquarium ticket prices have been the same whether a guest purchased at the ticket window the day of their visit or in advance via the call center or online. With the new pricing structure, Georgia Aquarium hopes to encourage advance ticket purchases in order for staff to provide an optimum Aquarium experience for guests.

“The new pricing structure incentivizes guests to plan ahead and visit early,” says Georgia Aquarium Chief Financial Officer Mark Schafer. “The new Early Bird Total Ticket online discount offers guests a $7 savings if they purchase their ticket online and select to visit within the first hour of operation on any given day.”

A further encouragement to visit during the Aquarium’s less-busy times in the summer months, guests who visit after 6 p.m. Monday through Saturday until August 21 will receive the Imagination Nights discount, a savings of $17. The price of the Imagination Nights ticket is the same regardless of whether the ticket is purchased in advance or walk-up and includes admission to all six galleries, Deepo's Undersea 3D Wondershow, and Sea Monsters Revealed: Aquatic Bodies.

The new pricing structure is as follows:

Early Bird Total Ticket Online Discount

Adult: $31.95 + tax

Child (ages 3-12): $25.95 + tax

Senior (age 65+): $27.95 + tax

Total Ticket Online Discount

Adult: $35.95 + tax

Child (ages 3-12): $29.95 + tax

Senior (age 65+): $31.95 + tax

Total Ticket Onsite Purchase

Adult: $38.95 + tax

Child (ages 3-12): $32.95 + tax

Senior (age 65+): $34.95 + tax

Imagination Nights (May 21 – August 16):                                                                                   

Adult, Child or Senior: $21.95 + tax   

For more information on ticket prices, visit www.georgiaaquarium.org or call 404-581-4000.

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ABOUT GEORGIA AQUARIUM

Georgia Aquarium in Atlanta, Georgia, contains more than 10 million gallons of water and has the largest collection of aquatic animals. The mission of Georgia Aquarium is to be an entertaining, educational and scientific institution featuring exhibits and programs of the highest standards; offering engaging and exciting guest experiences promoting the conservation of aquatic biodiversity throughout the world. Georgia Aquarium is an accredited member of the Association of Zoos and Aquariums and the Alliance of Marine Mammal Parks and Aquariums. For additional information, visit www.georgiaaquarium.org.