Kick back and relax! The season for backyard BBQ’s and beer is here. Georgia Aquarium’s partnership with Atlanta Brewing Company is set to release the latest beer in the aquatic-themed collection: Sea Lion Sour. Sea Lion Sour is a gently tart ale with a blend of sea salts, raspberry and blueberry. A portion of the proceeds from Sea Lion Sour sales will go towards the Aquarium’s vital research and conservation efforts that span our globe.
“We are very proud to continue this program with Georgia Aquarium, to raise money for marine life around the globe,” says Atlanta Brewing Co Marketing Director Cameron Davis, “this lightly fruited gose will be perfect for the summer months, and we are excited for fans of both our beer and the aquarium to try it!”
Atlanta Brewing Company will host an official launch party on Friday, June 7th. Sea Lion Sour will be available on draft with live music from Matt Caroll.
Your taste buds can’t wait? The limited-edition Sea Lion Sour will also be available at select Buffalo Wild Wings throughout Atlanta beginning June 3rd, ahead of the official launch party. With each food or beverage purchase, Buffalo Wild Wings customers will have the option to round up to the nearest dollar as an additional contribution toward Georgia Aquarium’s research and conservation fund through all of June in celebration of World Oceans Month.
“We are excited and thankful to expand this partnership to include a cause marketing promotion at Buffalo Wild Wings to further raise funds and awareness for our research and conservation efforts around the world,” said Hiroshi Okuda, Senior Director of Strategic Marketing & Corporate Partnerships.
Georgia Aquarium is also offering Buffalo Wild Wings customers over 30% off General Admission tickets June 1 - August 31, 2019. Sea Lion Sour will be available in select stores for purchase throughout Atlanta beginning the week of June 27.
“We are thrilled that Buffalo Wild Wings is first to market with the Sea Lion Sour,” said Jamie Carawan, VP of brand menu and culinary, Buffalo Wild Wings. “I am proud to serve a beer in our sports bars that not only tastes delicious, but also raises awareness for research and conservation efforts at Georgia Aquarium.”
Georgia Aquarium is home to 14 California sea lions - half of them are rescued animals. Sea lions stranding along the West Coast are becoming a large issue. Rescue centers take these animals in to rehabilitate and release them, but many of them end of stranding multiple times and can be deemed non-releasable. Animals are deemed non-releasable by the National Oceanic and Atmospheric Administration (NOAA) after they determine they would not be able to survive on their own.
For more information on our sea lions check out our Animal Guide.
ABOUT ATLANTA BREWING COMPANY
Atlanta Brewing Co was founded in 1993 at a time when there were only 200 or so microbreweries throughout the country. It has weathered 25 years in Atlanta, and are proud to be the oldest brewery in the state. With a focus on quality control and brewing innovative beers, Atlanta Brewing Co looks forward to serving the city it loves for another 25 years.
ABOUT GEORGIA AQUARIUM
Georgia Aquarium is a leading 501(c)(3) non-profit organization located in Atlanta, Ga. that is Certified Humane by the American Humane Association and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. Georgia Aquarium is committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its hundreds of exhibits and tens of thousands of animals across its seven major galleries. For more information, visit www.georgiaaquarium.org
ABOUT BUFFALO WILD WINGS
Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in the United States. Globally, there are more than 1,200 restaurants in 10 countries. Buffalo Wild Wings is part of the Inspire Brands family of restaurants. For more information, visit BuffaloWildWings.com and InspireBrands.com.